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The engine underneath

Run by an engine, start to finish.

One engine behind every service: your videos, films, posters, website, posts and automations.

  • Your clips
  • Your website
  • Your notes
  • A video you like
  • One sentence

The engine16 engines, one brain

  1. The editorcuts your footage
  2. The film makerdraws films with no footage
  3. The hook writerfirst lines and scripts
  4. The look learnerlearns a style from a video
  5. The picture findersearches 149 million licensed files
  6. The sound deskmusic and a narrator
  7. The poster makerposters, carousels, stories
  8. The site builderdesigns, builds and hosts
  9. The schedulerposts on your yes
  10. The customer finderfinds them, writes to them
  11. The mailroomsign-ups and newsletters
  12. The receptionistanswers every call
  13. The rule runnerautomations you say
  14. The checkermeasures every file
  15. The assistantanswers you at any hour
  16. The brainremembers your business
  • Videos, in three shapes
  • Films
  • Posters and stories
  • Your website
  • Posts on 5 platforms
  • New customers
  • Calls answered
Ask in a sentence

Say what you want, from captions to colour to cuts.

It checks its own work

Every change to the editor is tested, so one that breaks an edit is caught before it reaches your video.

It knows what works

Rules for how a short video is opened, cut, captioned and paced, each traced to the videos it was learned from.

Licensed music

Music to score your videos, each track with its licence on file.

Searches149 millionopenly licensed pictures, clips and other media

It also makes films with no footage

From a subject alone it writes the script, voices it, picks the music and draws each scene in a look you choose. These three frames are from films it made.

A frame of a film the engine made with no footage: Mornings at Daily GrindA frame of a film the engine made with no footage: Wick and Willow, three scentsA frame of a film the engine made with no footage: Stronger With Sam

The count of files in the open library the engine searches, read 13 Oct 2026.

Measured

It marks its own work,
and says what it cannot do.

A video that fails is not handed over.

Made in stages

It makes and checks every video

Your clips are cut, graded and set to licensed music, with captions where someone speaks. Then the finished files are measured against their own master and against what you asked for. You see a video only after it has passed.

The stages a job can pass through, in order
  1. ingest
  2. speed
  3. transcript
  4. speed part
  5. moments
  6. pick
  7. music
  8. cut
  9. stabilise
  10. reframe
  11. motion
  12. faces
  13. denoise
  14. craft
  15. framing
  16. grade
  17. broll
  18. asked pictures
  19. freeze frames
  20. scenes
  21. behind
  22. captions
  23. overlays
  24. finish
  25. audio
  26. master
  27. export
  28. gate
  29. craft check
  30. qa
  31. deliverables

Some stages run only when a request asks for them. The dark ones are our own checks.

Your footage

What it does not do

The agency works from footage you filmed. Nobody in your videos is generated. When the editor is asked for something that was not filmed, it says so:

The editor works with your footage and a library of real clips; it does not create pictures or effects of things that were not filmed.
  • Long videosThe editor cannot make a video longer than five minutes, and most are under ninety seconds; say the length you want in seconds.
  • The backgroundThe editor frames you for each format but cannot crop something out or change what is behind you.
  • BlurringThe editor cannot hide or blur a face or anything else in the picture.
  • WatermarksThe editor cannot take a watermark or a logo out of the picture.

The editor’s own sentences, from its code.

Checked

Every file is measured before you see it

This is a real job our own checks refused. The video came out shorter than what was asked, so it was never handed over.

The request8 seconds, slow motion, vintage look

Measured on the finished fileFoundLimitResult
Picture against our own master95.795 or morepass
Loudness−14.1 LUFS−14, give or take 1pass
Size1080 by 1920exactpass
Length against what was asked6.9 s8 s, give or take 0.8fail

Refused. You asked for 8 seconds and the cut came out at 6.9 seconds. The video was made, measured and not handed over. Nothing was charged.

The same standard

The hundredth video is made like the first

Send the same recording and the same sentence twice, and the same file comes back. We measured it.

8 of 8recordings, each sent twice with the same sentence, came back the same in every frame and every sample of sound.

Run on 11 October 2026. Sent back to back after a fix, 31 of 31 pairs matched; before it, 6 of 8. An hour apart, an earlier run matched on 7 of 8, and that run has not been repeated since.

One engine, every service

It makes all of it,
not only video.

The same rules, the same library and the same checks run every piece of your presence.

  • 01Video

    Videos from your clips

    Your clips cut into finished videos in three shapes, with captions and licensed music, measured before you see them.

  • 02Video

    Films with no footage

    Motion-graphics films drawn from your lines alone. No camera, no shoot.

  • 03Style

    Any look, from a reference

    Show it a video you like. It studies the look, the pace and the captions, and makes yours in that style.

  • 04Words

    Hooks and scripts

    It studies the concepts that are winning right now, and writes your hooks and scripts from them, in your voice.

  • 05Brand

    Posters and graphics

    Posters, carousels and story cards in the same look as your videos.

  • 06Site

    A website

    It designs, builds and hosts a proper site for you, kept in step with your videos.

  • 07Posts

    Posting, on your yes

    Every video waits for your approval with a caption for each platform, then goes out on TikTok, Instagram, YouTube, Facebook and LinkedIn.

  • 08Calls

    A receptionist

    It answers your callers at any hour and passes on what needs you.

  • 09Growth

    New customers

    It finds the people who need what you sell and writes to them from your own mailbox.

  • 10Email

    Email and newsletter

    Everyone who signs up on your site is caught and added to your list, and your newsletter goes out to them.

  • 11Rules

    Automations you say out loud

    Tell it a rule in a sentence and it runs from then on.

  • 12Memory

    One brain for all of it

    What it learned about your business is kept by version, and every video, post and page starts from it.

The services

Send your clips once.
See what comes back.

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